Beautiful Woman 2016

Beautiful Woman is a Christian Women’s Conference held each year in Melbourne, hosted by Planetshakers. The brief provided was for a minimalist design style using a predominantly white and black color schemes, lots of space and serif typography.

While the style was clearly defined, the theme for the event was not. Without any form of theme or imagery, the visual outcome needed to be easily malleable. From the poster to the website, every element is purposefully included, emphasising on what is truly important.